FREQUENTLY ASKED QUESTIONS

Getting Started

Why do I need SEO?

Search Engine Optimization is one of the most efficient ways to earn profits from your website. It helps you get relevant traffic that is highly interested in your products or services.

Will my site keep the rankings after we stop SEO?

We do not guarantee that your rankings will remain the same after you stop SEO. According to our experience organic search traffic goes down by 25 -50 % after a few months of stopping SEO as it is heavily influenced by the general competition in your business niche.

What’s the difference between organic SEO and paid results?

Both methods are good when they’re applied correctly. Paid results are generally good for immediate results and for some short-term ad campaigns. The disadvantage of this method is that you are visible only while you pay for it. Besides some part of users trust more to organic search results rather than paid results.
For organic SEO to be successful more time is required (usually 2-6 months depending upon the niche) until you get to TOP, but then after you stop doing SEO you will still visible be for some time before your rankings will drop.

What search engines do we target?

All search engines are based on the same principles with just some differences in algorithms. When we work with a website it automatically improves its positions in all search engines. Thus, activities held to improve positions in Google improve the site’s positions in other search engines as well.

What is Page Rank and is it important?

It is Google’s estimation of a page measured traditionally from 1 to 10 points. It is one of the most important factors in Google’s algorithm.

What is the difference between on-page and off-page optimization?

On page optimization is done by filling a meta tag “title??? with keywords, including keywords in a text on a page, verifying the correctness of redirects on a site and checking if robots.txt is correct. Off-page optimization – is links building.

What is robots .txt file?

Robots.txt is a text (not html) file you put on your site to tell search robots which pages you would like them to visit and which ones to ignore.

What information do you provide in a monthly report?

Our monthly reports include dynamics on position, traffic and the scope of work done within the period.

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PO BOX 38149, AL Quoz 3 Dubai, United Arab Emirats

Tel : + 971 4 33 82500

Fax : + 971 4 33 88 785

Email : info@whitehats.ae

Whiehats Media: whitehatsmedia.com