Blog

nap-for-local-seo

Importance of NAP for Local SEO of businesses and companies

NAP also known as Name, Address and Phone Number is actually crucial information. NAP for Local SEO is same as what breathing is for a Human being. Importance of NAP for local SEO can simply be scaled by the fact that in case you are not in habit of using this strategy you are being laid off from local search by Google and gone are your chances to attract customers from local community and neighborhood. Read here some important points regarding role of NAP for local SEO.

Diversify

When optimizing your business information for local search results, it’s crucial to get your NAP (name, address, phone number) listed on several directories. That’s because Google focuses on these 3 components when it comes to your business:

  1. Your geographical location
  2. Customer Reviews
  3. Citations – Your NAP listed on directories

If you’re serious about your local marketing online, you need to build citations. Local businesses are learning how to get ranked on search engines–don’t get left in the dust of your competitors.

Place it wisely on your page

local-seo-best-practices

The NAP info can go pretty much anywhere on your pages / in your code. If you’re using WordPress or a similar platform, it can go in footer.php (my favorite), or in a sidebar widget. It can go in the table your content is in, or in the footer area. I wouldn’t suggest adding it to your title or description tags, though – usually a waste of space.

Keep track of your NAP for Local SEO

There are online tools that do a great job listing all of your NAP citations. Whitespark’s citation finder tool is one such tool and it’s pretty easy to use. Enter some location data into their citation finder tool and you will get back a list of citations pertaining to the entered business and location.

Once you get the data back from a tool like Whitespark check the consistency of NAPs. If there are websites that don’t have your correct business name, address and/or phone number then you have some work to do. You should get started on reaching out to these sites or getting site access to update your citation.

Take the term ‘consistency’ very literally. Spelling mistakes or even small inconsistencies in your business name can have an impact on your local search rankings. If your location is listed as Road on one website and as Street on another website correcting this will be helpful.

Inter connected Web

Achieving consistent NAP is easier said than done. Business listing sites and local directory sites continue to proliferate, and correcting a citation on one site may lead another site to “correct” your correction. Even though different sites occupy different parts of the data ecosystem, with the big search engines at the top of the food chain, it’s still an ecosystem — all of the sites are fundamentally interconnected.

Consistent phone number is more than important

Consistent phone numbers can also be extremely important for strong local search rankings. If search engines are finding multiple phone numbers for your business location this can trigger red flags with search engine algorithms. Sometimes businesses will use a variety of phone numbers in different online locations for “call tracking”. This might seem like a good idea but it can wreak havoc with your local search results. If the search engines can index various phone numbers as HTML text you potentially have a problem. For local search results it’s always best to go with one phone number that is indexed by search engines whenever possible.

No Tags

Latest Posts

29 Aug
SEO Tricks Which Will Go A Long For Your Website's Rankings-WhitehatsMedia

SEO Tricks Which Will Go A Long For Your Website’s Rankings

By Blog Writer / No Comment

SEO in Dubai is changing all the time, making us webmasters wonder what would work and what wouldn’t work. Therefore, … Continue reading SEO Tricks Which Will Go A Long For Your Website’s Rankings

Read More
24 Aug
How To Increase Traffic To Your Website -WhitehatsMedia

How To Increase Traffic To Your Website – Five Simple Tips

By Blog Writer / 1 Comment

Every online business wants to increase the number of users coming on their website. However, everyone is competing for the … Continue reading How To Increase Traffic To Your Website – Five Simple Tips

Read More
02 Aug
Basic SEO Checklist for New Websites 2016-WhitehatsMedia

Basic SEO Checklist for New Websites

By Blog Writer / No Comment

When you start a new website there are so many things which you need to focus on. This blog post … Continue reading Basic SEO Checklist for New Websites

Read More
28 Jul
Tips for Receiving Guest Posts On Your Own Blog content writing services in dubai-WhitehatsMedia

Tips for Receiving Guest Posts On Your Own Blog

By Blog Writer / No Comment

There are many reasons why you would consider accepting guest posts on your website. First, it will add another perspective … Continue reading Tips for Receiving Guest Posts On Your Own Blog

Read More
28 Jul
Five Common Mistakes New Bloggers Make-WhitehatsMedia

Five Common Mistakes New Bloggers Make

By Blog Writer / No Comment

When it comes to blogging there are so many things you need to be careful about. You have to be … Continue reading Five Common Mistakes New Bloggers Make

Read More
27 Jul
Trendy SEO Tips for 2016 & Beyond-WhitehatsMedia

Trendy SEO Tips for 2016 & Beyond

By Blog Writer / No Comment

When it comes to SEO, it keeps on changing. Change is constant but more prevalent in SEO. Search engines keep … Continue reading Trendy SEO Tips for 2016 & Beyond

Read More
20 Jul
Top Five Wordpress Plugins for SEO in Dubai-WhitehatsMedia

Top Five WordPress Plugins for SEO in Dubai

By Blog Writer / No Comment

When it comes to plugins for SEO in WordPress, you will be able to find them in thousands. However, there … Continue reading Top Five WordPress Plugins for SEO in Dubai

Read More
14 Jul
Basics of SEO For New Websites in Dubai-WhitehatsMedia

Basics of SEO For New Websites

By Blog Writer / No Comment

When you are starting a new website, you need to be very careful not to miss about important things. SEO … Continue reading Basics of SEO For New Websites

Read More
11 Jul
Digital Marketing Agency in Dubai-WhitehatsMedia

SEO Things You Need To Do Right for SEO In Dubai

By Blog Writer / No Comment

Search engine optimization is one of the most important things for websites. There are many Digital Marketing Agency in Dubai … Continue reading SEO Things You Need To Do Right for SEO In Dubai

Read More
20 Jun
Why Social Media Marketing Dubai Is Important for SEO-WhitehatsMedia

Why Social Media Marketing Is Important for SEO?

By Blog Writer / No Comment

When it comes to internet marketing, there are many things which you need to in order to perfectly execute your … Continue reading Why Social Media Marketing Is Important for SEO?

Read More
close

PO BOX 38149, AL Quoz 3 Dubai, United Arab Emirats

Tel : + 971 4 33 82500

Fax : + 971 4 33 88 785

Email : info@whitehats.ae

Whiehats Media: whitehatsmedia.com