Blog

ppc-management-services

How to provide best PPC management services?

To provide best PPC management services to their clients is a diehard aim of any internet marketing company. With changing times and with more clients realizing importance of PPC campaigns, competition is getting tough and tough. Companies that will focus on best PPC management services will surely be able to complete more campaigns with more success.

Tips for Best PPC management services

Focus on phrase and exact match

ppc-keywords-selection

This will allow you to maintain the most control over your keyword and query matching, without sacrificing too much volume. This will also help you cut overall costs and CPA in general since you’re not wasting spends on loosely matching broad keywords. If you’ve already exhausted phrase and exact match, you might consider adding modified broad match variations to enhance the reach of your top-performing keywords.

Test ad copy

Writing effective ad copy can be difficult. Unless you test different versions of ads to see which perform best, you aren’t maximizing the ROI of your campaign.

Most PPC platforms allow you to set up split tests that rotate different ads for each of your targeted keywords. To do the test effectively, adjust your setting so that ads will be served up randomly rather than according to the platform’s formula of displaying the ad it determines will result in the most clicks.

Ad extensions

A powerful tool to offer best PPC management services that can significantly improve your ads’ click-through rates (CTR) is implementing Ad Extensions.

Ad Extensions are simple and free tools that can greatly enhance the presentation of your ads as well as expand an ad’s real estate in the search results. Ad Extensions particularly “SiteLinks” can also facilitate better conversion rate optimization (CRO) by taking users to specific landing pages to meet their needs

Ad Extensions are set on a campaign basis and not per ad group, so keep in mind that any Ad Extension you use will impact all ad groups within a given campaign. There are number of Ad Extensions that you can use. It is highly suggested to test various types with respect to your PPC campaign and overall conversion goals.

Separate your black sheep

The idea is simple; move your poor performing keywords into their own campaigns or ad groups, and leave your best performing keywords so they remain unaffected. This will allow you to ensure that your best performing terms aren’t limited, while also cutting back on wasted costs from non-converting keywords.

Use-the-cosmetic-URL.com/always

A lot of PPC advertisers ignore nearly 1/3 of the ad space that the search engines make available. After putting lots of time and energy into writing clever ad copy, they often enter their home page URL in the cosmetic URL field regardless of whether or not this is where the ad actually delivers a visitor. Start thinking of the cosmetic URL as ad space instead of navigation technology.
You can use your cosmetic URL to repeat your keyword (which appears in bold), to repeat your incentive, and to provide additional information to the user on where you’re proposing to take him or her if he or she gives you a click.

Additional tip: for better campaign management

How your staff interacts with customers who call or visit can impact the number of conversions you get from your ads. Recording your phone calls is an effective way to grade and improve the way your staff responds to customer inquiries, greets visitors and solves problems. Great customer service can result in more sales and return visits and help generate positive reviews and referrals.

No Tags

Latest Posts

29 Aug
SEO Tricks Which Will Go A Long For Your Website's Rankings-WhitehatsMedia

SEO Tricks Which Will Go A Long For Your Website’s Rankings

By Blog Writer / No Comment

SEO in Dubai is changing all the time, making us webmasters wonder what would work and what wouldn’t work. Therefore, … Continue reading SEO Tricks Which Will Go A Long For Your Website’s Rankings

Read More
24 Aug
How To Increase Traffic To Your Website -WhitehatsMedia

How To Increase Traffic To Your Website – Five Simple Tips

By Blog Writer / 1 Comment

Every online business wants to increase the number of users coming on their website. However, everyone is competing for the … Continue reading How To Increase Traffic To Your Website – Five Simple Tips

Read More
02 Aug
Basic SEO Checklist for New Websites 2016-WhitehatsMedia

Basic SEO Checklist for New Websites

By Blog Writer / No Comment

When you start a new website there are so many things which you need to focus on. This blog post … Continue reading Basic SEO Checklist for New Websites

Read More
28 Jul
Tips for Receiving Guest Posts On Your Own Blog content writing services in dubai-WhitehatsMedia

Tips for Receiving Guest Posts On Your Own Blog

By Blog Writer / No Comment

There are many reasons why you would consider accepting guest posts on your website. First, it will add another perspective … Continue reading Tips for Receiving Guest Posts On Your Own Blog

Read More
28 Jul
Five Common Mistakes New Bloggers Make-WhitehatsMedia

Five Common Mistakes New Bloggers Make

By Blog Writer / No Comment

When it comes to blogging there are so many things you need to be careful about. You have to be … Continue reading Five Common Mistakes New Bloggers Make

Read More
27 Jul
Trendy SEO Tips for 2016 & Beyond-WhitehatsMedia

Trendy SEO Tips for 2016 & Beyond

By Blog Writer / No Comment

When it comes to SEO, it keeps on changing. Change is constant but more prevalent in SEO. Search engines keep … Continue reading Trendy SEO Tips for 2016 & Beyond

Read More
20 Jul
Top Five Wordpress Plugins for SEO in Dubai-WhitehatsMedia

Top Five WordPress Plugins for SEO in Dubai

By Blog Writer / No Comment

When it comes to plugins for SEO in WordPress, you will be able to find them in thousands. However, there … Continue reading Top Five WordPress Plugins for SEO in Dubai

Read More
14 Jul
Basics of SEO For New Websites in Dubai-WhitehatsMedia

Basics of SEO For New Websites

By Blog Writer / No Comment

When you are starting a new website, you need to be very careful not to miss about important things. SEO … Continue reading Basics of SEO For New Websites

Read More
11 Jul
Digital Marketing Agency in Dubai-WhitehatsMedia

SEO Things You Need To Do Right for SEO In Dubai

By Blog Writer / No Comment

Search engine optimization is one of the most important things for websites. There are many Digital Marketing Agency in Dubai … Continue reading SEO Things You Need To Do Right for SEO In Dubai

Read More
20 Jun
Why Social Media Marketing Dubai Is Important for SEO-WhitehatsMedia

Why Social Media Marketing Is Important for SEO?

By Blog Writer / No Comment

When it comes to internet marketing, there are many things which you need to in order to perfectly execute your … Continue reading Why Social Media Marketing Is Important for SEO?

Read More
close

PO BOX 38149, AL Quoz 3 Dubai, United Arab Emirats

Tel : + 971 4 33 82500

Fax : + 971 4 33 88 785

Email : info@whitehats.ae

Whiehats Media: whitehatsmedia.com