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SEO company Dubai, SEO Dubai, Voice search optimization, voice search

Voice Search Optimization, Why and How to do it?

Voice search is slowly taking over the internet. With the availability of voice search applications like Google Assistant,  Cortana,  Siri etc, voice search apps are now more powerful than ever before . It has become easier to conduct voice search with increased accessibility and accuracy. It is estimated that at least 40% of adults use voice search at least once per day. It is estimated that in future at least 50% of online searches will be conducted through voice search. Therefore your SEO company in Dubai should take care of these future changes while developing your website as well as creating digital marketing plans.

 How Voice Search Differs?

It is important to understand how traditional way of search took place to understand how website design and search engine optimization will get affected by this new phenomenon.

When we use traditional search we are most likely to use unnatural language even sometimes stripping the whole sentence into only using few words. On the other hand, we are most likely to use natural language for voice search that is most likely to consist of full phrases.

The difference between two different search types is that search engine will simply use keywords to find and display required content while with voice search apps it will first try to understand the meaning and intention of your search query to display most accurate search results.

 What about keywords?

Keywords are still relevant and will help your website to rank on both traditional search and voice searches. However, your SEO company need to change the way they use keywords. It is widely held belief that your website will rank higher in the search engine if it has the exact phrases of keywords that user enters during the search. That is why so many people try to stuff as many phrases and keywords as possible that may even result in bad quality content.  Although this technique worked in past it may not be useful in near future because today`s search engine and digital assistant apps  are equipped with artificial intelligence tools are able to understand content more accurately and can determine what user is searching.

 With search engine capable of understanding what user means the more use keywords in a natural way will become important? It will be more important to think what user wants to search and include them in the content too. The bottom line is that there will be more use of long tail keywords.

 What are the implications of voice search?

 There are many implications of voice search as in case you ask the search engine to list down the names of nearest Chinese restaurants. Search engine will display more than just a list of different branches of restaurants .it will identify where you are located through using GPS to find which one is nearest to you. At the same time, it will also try to give you the list of restaurants that have good reviews and platform for social media interaction. It may even check the time so the places it recommends are open. Now there is a question that how does it affect your website. The first thing to remember is that if you have listed all the required information on the website then you will have much higher chance of being found. You can improve your chances of rank higher in a search engine if you have good reviews, enabled social media check-ins, and provided all the relevant information for your website. In addition to that, your business shows up in business directories and listings. Think about all the questions that people may ask and want to search on the internet. To make your website fully optimized you should put all the answers into your text.

 For example, find the Best place for children to visit? Best local restaurant to dine out? Find me nearest bookshop? etc. There are a number of questions users may ask and you should consider that while developing your content strategy.

 Tips for Voice Search Optimization.

Here are few tips that will help your SEO Company in Dubai to make your website voice search friendly.

  • A responsive website is essential.

First and most important factor that plays an important role in voice-enabled search engine results is having a fully responsive website. In case your website does not display properly on a smart phone that you will not able to get any advantage of voice search technology.

  • You must focus on long tail keywords.

It is important that you target long tail keywords. Perhaps your content should be natural and should include long tail search terms.

  • Make Use of schema markup.

Your web page is better understood by the search engine through schema HTML tags, you must be using it to rank higher your website in search engine.

  • Add a FAQ section.

Adding FAQs section while using all the possible answers to different questions will help your search engine to locate, and identify your page through voice search. Your SEO company must not ignore the importance of FAQs section and include every possible question related to different products and services that you offer.

Conclusion

The trend of voice search is going to be more common. With the integration of artificial intelligence based system and tools, it is going to become more accurate. What we know about the use of keywords today will become a thing of the past. It is important to understand how this will affect your websites search engine ranking. The ideas discussed in earlier sections will help you to develop and optimize your site in the right direction.

 Looking for reliable SEO Company in Dubai?  Contact Whitehatsmedia to create SEO campaigns that are developed while keeping the latest algorithmic changes and web content creation as well as marketing practices in context.

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