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What’s the difference between organic SEO and paid results?

Both methods are good when they’re applied correctly. Paid results are generally good for immediate results and for some short-term ad campaigns. The disadvantage of this method is that you are visible only while you pay for it. Besides some part of users trust more to organic search results rather than paid results.
For organic SEO to be successful more time is required (usually 2-6 months depending upon the niche) until you get to TOP, but then after you stop doing SEO you will still visible be for some time before your rankings will drop.

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