With the popularity of social media, marketing has become more complex than ever before. Today marketers not only have to focus on traditional ways of marketing but should also understand how digital marketing works.  Marketers are always looking for ways to become smarter and for this purpose they should know what the best tools available on the internet that can make their work easier. Most of these tools help in conducting competitive analysis identifying key influencer and media contacts while helping in developing effective content marketing strategies.

We have made a list of these most effective marketing tools in our own view. If you think we have must any of such tools we would surely like to hear from you.

1- ClickFunnels.

Regardless of the fact that your business is online or offline, As a marketer for your company, you will always have to do one thing, and that is “to create sales funnel.” This is especially true if you are investing money in advertising.

What a sales funnel do is a help to turn visitors into leads that are eventually converted into sales if used properly, it can even help improving value per order.

Although you can create sales funnel from scratch, ClickFunnels significantly reduce the amount of effort required to set it up for use.

One of the best things about ClickFunnels is that it gives you drag and drop mechanism based interface that makes it possible for you to create and implement it within few minutes. In addition to that, there is a number of ready to use templates available to use, so you don’t have to start from scratch.

If you have visited their website, then you might have noticed that in the top headline they are suggesting to “Abandon your Website.” We obviously not recommend it but only suggest you to use ClickFunnel if you are heavily reliant on advertising and want to create sales funnel without having a website.

2. SEMRush .

SEMRush is a must-have tool for marketers that provides critical insight on all things related to search engine marketing techniques. As online marketer, you might be interested in knowing what keywords your competitors are ranking for organically?  Or you want to know what are the keywords your website is ranked for.  It is all as simple as putting URK into SEMRuch, and it will display all the required information to you. in addition to that, you can even discover keywords that are hidden from others can greatly benefit you digital marketing efforts.

3. GetResponse.

As a marketer, you cannot the importance of email marketing.  Many experts believe that it has one of the highest ROI of any other marketing channel and on depending on the business you are engaged in it can help you generate business revenues. Email marketing is also important for customer retention. The internet is full of different companies that offer email marketing services in the different price range. Many of most renowned Email marketing services like Mail champ, Aweber and GetResponse are affordable for small business.  There are many services that provide you a platform that automates your whole marketing campaign. Get Response allows you marketing functionality that not only trigger events and emails based on particular criteria (such as time frame or actions taken by the recipient). it offers enterprise-grade functionality all at less price so that even small businesses with a limited budget can afford it.

 4. Canva.

Everyone knows the importance of images online. After all, there must be a reason behind Instagram popularity and growth. When you are running a banner ad campaign on social media or looking to improve your blog post you will need to make sure that your imagery is up to date.

So images are important but editing pictures in Photoshop or any other similar tools can be lot of pain and hassle that require technical knowledge and experience.  But not now, luckily you now have tools that can make it a lot easier for you to create social media ads that are Canvas.

Canva comes up with pre-built template and layouts that you can pick different layouts and sizes based on the platform that is creating an image for like social media banner, images, and other items. You only need to drag and drop over your images.

5.Google Analytics

Google Analytics without second opinion is one of the best tools for online analytics.  It has been helping online marketers from last many years. That reason behind its popularity is an incredible amount of information and functionality it offers. From your website`s online traffic to conversion paths, demographics information of visitors to performing the split test it helps marketers is developing more efficient on marketing strategies. The amount of help that these tools offer is immense and must have tool for everyone who is into digital marketing.

Looking for a digital marketing company in Dubai? Contact Whitehats media for top quality result-oriented marketing and search engine optimization services.