The conversion rate of your e-commerce based website is highly dependent on optimization process.  This is data-driven process pretty much like any other scientific experiment. When you are making use of online marketing and SEO techniques then you may have to face the challenge to find out the way to making use of your existing infrastructure and marketing efforts to cater for the large audience at once. Your SEO Company will need to make sure that your audience is directed to most relevant content in order improve conversion rate. One way of improving it is Geo-Targeting. Geo-targeting is the active response to Geolocation, through identification of visitor`s location through IP or by Wi-Fi GPS data content that is more relevant to that location is severed. This can be any location like country, state or city. One of the simplest way or example of Geo- Targeting is SERPs.

Here we have discussed how your SEO company can use Geo-Targeting can help increase your conversion rate.

• Experiment with Language. The first thing to consider is that you must match the language of your visitor`s country of origin. This can be done by allowing language In case you have an entire funnel in different languages then you must measure what converts better otherwise you can decide KPI (key performance indicator) on the page.

For example, while visiting Samsung.com from Hong Kong will redirect you to their local Samsung directory where the local language is expected.

• Match Currency. You must be experimenting with different regional currencies. You may want to keep it simple by trying one popular product or landing page. You must be measuring sales concerning different location. You must identify if the conversion rates are any different than displayed in visitors the country.
• Make Locally Relevant offers. Your SEO company must match your offers product, services, messages, etc. to visitor’s specific locations. It will require you have careful planning and understanding. You should measure funnel performance of the segment customers. Sometimes you are selling your product in one country and selling it in a different place might be a good idea. However, on another hand showing something to customers that they can’t but is also turn into negative customer experience
• Match Marketing. With geo-targeting, you can run different campaigns at different locations. Your ads might generally be severed through any internet marketing channels for the targeted audiences.  You must check if the message for your local customers is the same as for main website or central location, you can also experiment by redirecting traffic from different marketing message to different audience according to their location as well and see how it affects the conversion rate.

• Evaluate visual elements. As part of geo-targeting you may be performing split or multivariate testing, you must also understand modification of your visual elements can make a big difference. Moreover testing different design elements based on particular visitor location can also help in better understanding of your customers.

Here are few ways to use geo-targeting for testing your web pages.

• IP Redirect: You can geo-targeting your customers by making use of IP-based redirects on your server. You set up your website with information about specific ranges of IP address to redirect on a particular type of pages for more directed and targeted contents.
• Pay per Click Advertising (PPC).Another way to set up geo-targeting is the little expensive way that is Pay per click advertising you can have specific pages or URL where you can try to redirect your traffic generated from particular These pages can also be testing for conversion rates.
• Geo Target domains / subfolders. You may also use subdomain or subfolders for different countries and languages. This will show that you have country-specific generic told,  it will also be a better solution for SEO purposes. It will need quite a lot of work to set it up and may overlap your marketing efforts for the international It also will not solve local language problem as well.
• Geo Target Content. There are many items on your website that are content based and in order to perform its multivariate and geo placement testing, you will have to depend on current traffic flows. Your content will remain specific to specific

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