The concept of domain authority was first introduced by Moz, one of the leading internet marketing blogs know world over. SEOs have been following this number for quite some time. The increase in domain authority would surely lead to strong website traffic and greater SERPs. There are misconceptions by some SEO experts that you cannot probably change domain authority. But, in fact, there are many things that you can do improve your domain authority. Follow these simple tips to improve your domain authority.

Create High Quality Linkable Content

The quality of content is very important. In onsite SEO, search engines look for quality content. By quality, you do not need to start writing high-flying vocabulary. Instead, you need to start thinking of the potential customers who will be reading your content. You need to think in terms of the problems that the content would solve. If your content does not solve the problems your prospects, you are failing to remain relevant. Similarly, try to write content which the people would love to share and connect with. Search within your niche to know the type of content that people are already liking and sharing. This way you would be able to write something that can add value.

Do Not Ignore Social Media

Social media is another important part of SEO link building. When you are talking about domain authority, the presence on different websites is very important. Some websites provide no-follow links yet you can still find websites that are offering dofollow links as well. Although SEO experts may not differentiate between the both anymore, you need to have a mix of link portfolio on both these types of websites. These links will help you improve your domain authority over time. Make sure that you have written proper descriptions as per the requirements of each website instead of just dropping link without any value added.

Internal Linking Structure

The internal linking structure needs to ensure relevance. In order for your website to outshine the competition, it must have a robust internal structure. When it comes to internal linking, there are many things that you need to be careful about. The navigation of the website should promote ease of use, allowing the website visitors to get to the information that they require. Similarly, the links given within the content must be given in the right context. If you give anchor texts in wrong context, this link of link building would only prove harmful for your website. Therefore, be careful not to overdo this. Also, add manual links at the end of each blog post, so that the users can find other relevant content similar to the one that they just read.

Remove Harmful Backlinks

The harmful backlinks have been something that SEOs do not take very seriously. In order for you to become successful in increasing your web domain authority, you must proactively monitor the links that are built. Sometimes competitor SEOs may do negative SEO by linking your domain to niches which you would not want to do so. In order to overcome this problem, use the Google webmaster tool or Google search console to disavow such links. If you do not monitor the negative backlinks build up, it may end up seriously damaging your website’s repute online. Always work on improving your backlinks profile.

Implement Technical SEO

SEO is a lot more than just link building. There are many technical aspects of SEO often overlooked. As a successful SEO, you need to make sure that these aspects are not overlooked. The htaccess file needs to be properly optimized so that search engines like your website. Similarly, the robots.txt must be edited to guarantee a trouble free search crawler bot navigation experience. Besides follow the implementation of technical SEO, you need to be cognizant of the importance of onsite changes. These onsite changes let search engines know about the level of seriousness with which you treat your website. If you are not taking care of onsite SEO issues on your website, your technical implementation of search engine optimization tactics would not go well in your favor.

We at Whitehats Digital Marketing Agency in Dubai offer search engine optimization (SEO) services to our clients who want to promote their business online. We help you improve the visibility of your website through natural search results by considering how the search engine works; the keywords people use to search your product and which search engines are preferred by the targeted audience. We ensure that your business gets the most of the searches made in the relevant field.