When it comes to effectively getting ranked for SERP, there is so much you need to do. One of the things on this long list is internal linking. However, many people are already claiming to have been doing that. But they are not seeing any results in terms of their SERPs. Keep the following tips in mind to increase the efficacy of your internal linking.

Broken Links

One of the biggest issues with internal linking is casually building links. Broken links are very bad in terms of SEO. They put a bad impression upon the search engines as well as users alike that you are directing them to a place that does not exist, has been moved or you wrongly pointed them this way. Therefore, always make sure not to have any broken links. These broken links can be checked by different tools. Make sure when your website has started growing, you start checking them on regular basis. This broken link audit on regular basis will help you identify and fix them. This particularly happens more often when you have moved your pages or made other changes which made specific pages inaccessible.

Quality of Content & Internal Linking

The quality of the content that you are developing is something very important. When you are writing shorter posts with a lot less value to offer to the readers, linking to would not be of any use. Therefore, always make sure that you are linking to something that would deliver information of some worth. Always prefer writing quality content. Never give preference to quantity of content over quality. If you write too much content but it is not linkable, what is the point of writing it in the first place? Therefore, take time to write something with end value in mind that it would deliver.

Relevance

Relevance of the links is another important factor. When you are linking to something, make sure that the anchor text matches with the content on the page to which it is pointing. It is very easy to get distracted when it comes to linking. If you start linking your pages with random anchor texts, it will not only alienate readers but also confuse search engine bots. Always make sure that you are focusing on relevance.

Spread Link Juice

Do not try linking everything to one particular topic or page. If you focus too much on a few pages, your internal linking will not benefit other pages. It is important in terms of SEO to link to all the pages. In this case, search engines are able to discover when those pages which it originally was not able to do so. If you do not spread links, it would ultimately make life a lot more difficult for the search engines, making it impossible to discover all the pages.

Choose Anchor Text Wisely

The anchor text that you select is an important decision to make. You need to balance between long phrases of anchor texts and one word anchor texts. Too long phrases make it difficult for search engines the links to any particular category and single word links are also not easy to decipher. You need to try and find long keyword phrases which should be used as keywords for your anchor texts.

We at Whitehats offer search engine optimization SEO Services Company in Dubai to our clients who want to promote their business online. We help you improve the visibility of your website through natural search results by considering how the search engine works; the keywords people use to search your product and which search engines are preferred by the targeted audience. We ensure that your business gets the most of the searches made in the relevant field.