There are so many things that people tell you about social media marketing but none of them really teaches about some of the most critical social media marketing mistakes. This blog post looks at those mistakes that even some times the bigger brands also make and which can cost them a lot of PR. Here are these mistakes to avoid.

Passion Reputation Management

One of the most critical mistakes is to become reactive to things and not proactive. When you are talking about Social Media Marketing Dubai, you need to actively see how your fan base is interacting with your accounts. If there are problems, inquiries or service related issues, you need to address them immediately before they become viral and go out of control. Companies that only react once things have gone beyond control will always be terrible at managing their reputation online.

Not Giving Importance To Google Plus

Google Plus is Google’s social media network. This means that it does not only use the search technology of the search engine but would also be valued for all that it is doing. In order to make sure that you remain relevant within the search engines, keep sharing your content via Google Plus too. This way you would not be left behind when Google ranks you for the social media signals.

Trying To Hijack Trends

Do not try to hijack every social media trend that you come across. There are very few trends that an organization can successfully use. Some of the topics that are sensitive in nature must never be used to showcase your own brand. If you try to use these sensitive social media trends for your own corporate good, it will backfire very badly. It is better not to get noticed than to get associated with something terribly wrong.

No Banner Photo on LinkedIn

There is no banner phone on a LinkedIn company page, which means unprofessionally managing this network. When you are talking about spreading the message via LinkedIn, you need to take it very seriously. LinkedIn is no more an isolated professional network. It has a user population exceeding over 400 million users as of date and it is only poised to grow. Therefore, in order to earn respect there, you need to carefully orchestrate your LinkedIn page management strategy.

Updating Irrelevant Social Media Posts

If your cat is sick or your dog had some ulcer issues, this does not belong to your company’s social media accounts. Yes, these are very sensitive issues, but you need to consider the medium on which you are sharing such personal information. When you are publishing something not relevant to your company social media page, always ask this question, “How are people going to respond to it?” or “Does this social media post belong here?”.

WhitehatsMedia is digital marketing agency in Dubai providing solutions for Software, Networking and Communications support. Whitehats is serving since 2007, having command over the services for Search Engine Optimization, and Web Design. We are a specialized group of highly trained IT professionals belonging whose first preference is to understand and serve customers as per their specific business needs.