Many people think SEO is all about optimizing the content. But they are not correct at all because SEO is, in fact, a multidisciplinary approach where technical SEO helps in getting your content more visible and accessible to your customers.

You would not disagree that having a strong online presence is very important; perhaps many businesses make a lot of efforts to get their content ranked higher on a search engine. You may have already heard the term technical SEO but may not be aware of what does it mean but don’t know much about it. Don’t worry as you are not alone many people just don’t know how important it is for your SEO efforts.

Let’s have a look What is technical SEO and why it is so important.

What is technical SEO?

Technical SEO is the type of SEO strategy that is not relevant to the content. It includes optimization your website to load faster, fixing broken links, to changing the architecture and design of your website to create better user experience.  This will allow your content to be communicated through a better presentation.

How Technical SEO helps?

So why technical SEO is there and how does it help?  You may be aware of the fact that your site`s usability and user experience (UX) is one of the most important search engine ranking factor that you should not ignore. This means how easy it is for customers is to navigate through the website, the time it takes to load, and CSS of those pages. Including formatting, alignment, linking, headings, and paragraph breaks and space of your web pages all are important.

Anyone of these problems might be sabotaging your entire online effort, and multiple usability impairments might even be disastrous.  In case your web page is messy or not easy to navigate then it will result in increased bounce rate that means your potential customers will be clicking back button and going straight to your competitor’s website. If you need help regarding technical SEO in Dubai then you may contact Whitehats for full consultation on how to improve your search engine ranking quickly.

• Mobile Friendliness and Responsiveness.

The mobile user base is growing at a rapid pace; therefore any website that is not designed to work on the mobile platform is not going to compete in search engine ranking. You must run your website through Google`s mobile testing tool and try to resolve all the issues that are creating a problem for it to become mobile friendly. This may even include rebuilding and redesigning your website.

• Website Speed.

The speed of your website is important than ever before. Every second that your website takes in loading the page counts, perhaps if it takes more than 3 to 5 seconds most of the website visitors will leave. You must try to make it load within one second, if more it may increase bounce rate. Consult SEO company for getting it checked and redesign if possible.

• Website Architecture.

Site architecture is way your website is built it includes code based as well as visibility features like navigation, layout, and design. In many cases, responsive website design is essential nowadays. Other important visibility features may include URL structure, categorization, tagging, and image display. In addition to that, many other factors play a major role in technical optimization of your website. This includes server optimization, memory management, and usage, implementation of page compression, caching solutions and dealing with website security issues.

Use of Search console.

When it comes to making your website search engine friendly, you may need a lot of information that may assist you in technical SEO for example broken links, sitemap issues, duplication of Meta information (CMS problem), crawling errors, etc.

Why you should start working on Technical SEO.

Since customers are becoming more selective marketing efforts are revolving more around user experience. Making good first impression has never been so important. By following best practices of technical SEO, you can get your website ranked higher in the search engine and attract more traffic.  Therefore, technical SEO is an important part of your SEO strategy that should never be ignored.

You could have quality content on your website, but without a good approach to its presentation, it is not going reach anyone. Businesses make a mistake while they ignore the technical aspect of their marketing campaign. As a result, their SEO efforts fail to generate expected results. That`s why technical aspects of your website by turning them into work for better user experience is as important as your content.

For effective SEO strategy, you will need to adopt a balanced approach that covers every aspect of search engine optimization.  It may take some time, but it is worth waiting as it makes a significant difference. So it’s never too late to start working on it. Even If you are not running any marketing campaign, you should still make your website better and more usable for potential customers. Your technical SEO will pay you for a long time to come.

Just Remember, Even your quality content will not work without technical SEO.