A good SEO strategy can be a difference between successful and unsuccessful business. When customers search online for particular products or services near their home, you surely want to be the first business that appears on search results. Your SEO Company should develop Local SEO strategy that is different than your global or national SEO strategy. You will need to show Google that you are doing business at some location and in order to do some you need to develop and execute SEO strategies based on following tips.

(i)Manage Your Business Listings for Better Online Visibility.

If you want to dominate your local SEO, then the first thing to consider is business listings on local online directories, that will make it easier for your customers to locate you and find you online. With every new business listings, you will improve your online visibility improving the chance of getting a better position on the search engine such as Google. It is important to note the business listing is also an important factor in Google Algorithm. So more citations mean higher ranking in SERPs. Your SEO Company in Dubai should able suggest you how to do it.

(ii)Ensure You Have Complete Google My Business Listings.

You should never ignore having your business listed on “Google My Business” listing. It plays an important part in Google search results ranking.This listing also plays a critical role influencing consumer`s buying decision, for example, users who fully complete listings end up having higher degree of trust on that business. As a result, they have more tendencies to visit the store and make a purchase from it. Google intends to provide most up to date business listings in its search results for users. So if you are able to verify your Google My Business listing with 5-star reviews you got higher chances of being at first page of search results.

(iii)Title and Meta-description tags still important.

Although the title of the page, Meta description has always been important, its importance has not decreased it sill matters a lot in 2018 when it comes to the page ranking. This is the text of your title and description tags that is displayed in search results. This is kind of mini-ad you should take this as an opportunity to advertise your website on search engine. So you should craft it carefully.

Google has recently increased the width of the main search results area so generally accepted length for title tags is approximately 50 to 60 characters while descriptions tags can be anything between 160 to 200 characters. Your SEO Company should take advantage of this space and use it wisely. Your titles and descriptions should not go out of search results.

In case you are unsure, how your title and meta description tags will look like or want to figure out how many characters you can get away, then try using an emulator like SEOmofo or Yoast`s SEO plugin for WordPress.

Publish Locally Optimized Content Regularly.

Your content plays a key role in driving traffic to your website. Most of the people search information using search engines. That means interesting; share-worthy content is what you require in order to influence readers. You must make use of visual elements like graphics, animations, and clear call to action in order to attract the attention of readers. You should remember, search engine always prefers fresh content so you should be publishing locally optimized contents regularly. You may also use your blog section to write something that answers the questions people ask in search engines. Making your content optimized for local readers by adding local keywords, tags, headlines and titles consistently and organically. You should be avoiding spam-like content. With locally optimized content updated on a regular basis your search engine web crawlers will consider your website as a top destination for people and will rank your website higher. If you feel it difficult to publish content on regular basis, you can hire content writing company in Dubai that will provide you content on regular basis.

Optimize your Mobile Friendly Website for Faster Loading Times.

Most of the search engines including Google prefer websites that are mobile friendly and load more quickly. Your SEO Company in Dubai should help you to optimize your website for faster loading times and if it’s not mobile friendly then you should get it developed for smaller screens. To increase its loading time you should remove any unused plugins enabling browser cache and Gzip compression and minify java scripts, CSS (Cascading style sheets), and HTML.

Post More Customer Reviews Where They Matter Most.

In order to develop sound local SEO strategy, your online customer reviews can play an important role. Google tends to show snippets of reviews on search engine pages, with the better rating you will get better click through. Your SEO Company should do everything you can to show search engine users your higher rating.