Blog

Layer 47

Website SEO factors: your companion for higher traffic

There are various website SEO factors that must be looked into when considering a comprehensive marketing strategy for your website. For starters, it is best to break down website SEO factors into 2 mains parts

  1. On site search engine optimization techniques – things you can do to boost your search positions within your own web site.
  2. Off site search engine optimization techniques – things you do or request to have done on other web sites, such as link campaigns that benefit your web site’s rankings.

For the most part, you should take care of on site SEO techniques first, because they’re the easiest to implement. On site search optimization techniques allow you to build a foundation to strengthen your rankings while off site techniques are put in place.

Website optimization

Before you can do anything else with your SEO plan, you need a strong foundation. This begins with the actual framework & foundation of your website. If your website code and structure is not in tip-top shape, you will always struggle to get any lasting SEO results. Failing to do this is something like trying to build a house on a weak foundation. The house, no matter how beautiful or well made, well always be at risk of collapse. The same is true for SEO.

I always recommend Small Business Owners build their website in the WordPress framework. Not only is WordPress a flexible and affordable web platform, it’s also scalable and extremely SEO friendly. Beyond that, you will likely need to hire an SEO professional to ensure your website code is well optimized and all of your ducks are in a row.

Keywords

keyword research is the foundation of search engine optimization. You need to have a good understanding of your target market and the search terms that your prospective customers are likely to use to find you. Understanding which keywords will bring targeted traffic to your web site is absolutely critical.

As your site is being designed it is extremely helpful for SEO purposes to know what your selected keyword phrases will be because you can then use them in selecting your domain name and in naming folders within your web site’s hierarchy. You will also want to use them as the text for links you use as navigation for your web site on every page in the site. You will use them to create the initial content or your site. You will use them again when you start engaging in off site search engine optimization – as the text for links that will be pointing go your web site.

Title tags

The title tag has consistently been one of the most critical ranking factors, and remains so for 2014. Your title tag is likely going to the be clickable text that appears in search results, making its optimization important for reasons far beyond SEO; it’s one thing to rank highly in search results, but if your title tag isn’t enticing, it won’t get clicked. When choosing your title tag, try to include your keyword naturally and strategically. It’s usually a best practice to use your company name as part of your homepage’s title tag. For internal pages, include it at the end of your title tag rather than at the beginning; this helps with branding. Your title tag should ideally be less than 65 characters, and again, if you’re targeting local keywords, be sure to use these here as well.

URL Display

SEO-URL-Structure

Complicated URLs can also be complicated to search engine spiders. While there are workarounds you can use later if your site is having the problem, it’s easier and less costly to consider the issue before the site ever goes live.

No Tags

Latest Posts

29 Aug
SEO Tricks Which Will Go A Long For Your Website's Rankings-WhitehatsMedia

SEO Tricks Which Will Go A Long For Your Website’s Rankings

By Blog Writer / No Comment

SEO in Dubai is changing all the time, making us webmasters wonder what would work and what wouldn’t work. Therefore, … Continue reading SEO Tricks Which Will Go A Long For Your Website’s Rankings

Read More
24 Aug
How To Increase Traffic To Your Website -WhitehatsMedia

How To Increase Traffic To Your Website – Five Simple Tips

By Blog Writer / 1 Comment

Every online business wants to increase the number of users coming on their website. However, everyone is competing for the … Continue reading How To Increase Traffic To Your Website – Five Simple Tips

Read More
02 Aug
Basic SEO Checklist for New Websites 2016-WhitehatsMedia

Basic SEO Checklist for New Websites

By Blog Writer / No Comment

When you start a new website there are so many things which you need to focus on. This blog post … Continue reading Basic SEO Checklist for New Websites

Read More
28 Jul
Tips for Receiving Guest Posts On Your Own Blog content writing services in dubai-WhitehatsMedia

Tips for Receiving Guest Posts On Your Own Blog

By Blog Writer / No Comment

There are many reasons why you would consider accepting guest posts on your website. First, it will add another perspective … Continue reading Tips for Receiving Guest Posts On Your Own Blog

Read More
28 Jul
Five Common Mistakes New Bloggers Make-WhitehatsMedia

Five Common Mistakes New Bloggers Make

By Blog Writer / No Comment

When it comes to blogging there are so many things you need to be careful about. You have to be … Continue reading Five Common Mistakes New Bloggers Make

Read More
27 Jul
Trendy SEO Tips for 2016 & Beyond-WhitehatsMedia

Trendy SEO Tips for 2016 & Beyond

By Blog Writer / No Comment

When it comes to SEO, it keeps on changing. Change is constant but more prevalent in SEO. Search engines keep … Continue reading Trendy SEO Tips for 2016 & Beyond

Read More
20 Jul
Top Five Wordpress Plugins for SEO in Dubai-WhitehatsMedia

Top Five WordPress Plugins for SEO in Dubai

By Blog Writer / No Comment

When it comes to plugins for SEO in WordPress, you will be able to find them in thousands. However, there … Continue reading Top Five WordPress Plugins for SEO in Dubai

Read More
14 Jul
Basics of SEO For New Websites in Dubai-WhitehatsMedia

Basics of SEO For New Websites

By Blog Writer / No Comment

When you are starting a new website, you need to be very careful not to miss about important things. SEO … Continue reading Basics of SEO For New Websites

Read More
11 Jul
Digital Marketing Agency in Dubai-WhitehatsMedia

SEO Things You Need To Do Right for SEO In Dubai

By Blog Writer / No Comment

Search engine optimization is one of the most important things for websites. There are many Digital Marketing Agency in Dubai … Continue reading SEO Things You Need To Do Right for SEO In Dubai

Read More
20 Jun
Why Social Media Marketing Dubai Is Important for SEO-WhitehatsMedia

Why Social Media Marketing Is Important for SEO?

By Blog Writer / No Comment

When it comes to internet marketing, there are many things which you need to in order to perfectly execute your … Continue reading Why Social Media Marketing Is Important for SEO?

Read More

Comments are closed.

close

PO BOX 38149, AL Quoz 3 Dubai, United Arab Emirats

Tel : + 971 4 33 82500

Fax : + 971 4 33 88 785

Email : info@whitehats.ae

Whiehats Media: whitehatsmedia.com