Social bookmarking is an important pillar of search engine marketing. Unfortunately, many people do not seriously consider this as an integral part of the overall Digital Marketing Agency in Dubai mix. This notion is not true on many levels. Social bookmarking is here to stay and make an impact on the websites. If you are not doing social bookmarking for your website, you are missing on an important way of getting more link juice and quality of traffic. Let us indulge into the reasons why social bookmarking is important for your website in terms of SEO.

Increases Referral Traffic

One of the things that websites usually struggle about is the type of website traffic that they are receiving. Any website that is totally dependent on one type of website traffic source faces a continuous threat of getting extinct. If you are entirely depending on social media traffic, you never know the type of problems you would land yourself into once the social media networks you are dependent on change their ranking algorithms. A website entirely dependent on PPC, would see its traffic going down immediately, as soon as they stop spending the money. Same is true for websites which are doing SEO. Therefore, a website that has diversified its sources of information would find great chances of surviving the competition.

Adds New Traffic

You do not need to depend on SEO only. When you are regularly sharing your links via social bookmarking websites, you are able to get traffic from other sources as well. This means increase in the number of users coming from referral traffic. The new addition to traffic does not only add value to your website’s business but also helps reduce bounce rate. The visitors coming from social bookmarking websites usually stay for a longer time and increase the number of pages viewed per visitor. This increase has an overall positive impact on the website. New traffic that discovers your website through other means is a great way of letting search engines know that people can find you online through other ways too.

Impacts SERPs indirectly

There is no way to determine the actual impact that social bookmarking will have on your website. Whether you like it or not, many SEO experts do not recommend getting your URLs linked. However, this does not mean that you should take their word for it. There are others who totally oppose this viewpoint and consider social bookmarking an important pillar in long term SEO. The social bookmarking of links would help you increase traffic to your website against different random words. This would eventually mean that you would start getting traffic for keywords that you never actually targeted. The search engines, considering this as an important factor in internet marketing, would eventually start sending more traffic towards your website. Therefore, in one way, we can say that social bookmarking would in some way improve your search engine ranking positions.  

More Brand Outreach

When a user is searching something on a social bookmarking website, they never know what they might stumble upon. When you are sharing URLs, you are increasing the chances of getting your online brand found out. This chance of having your website visited by random people would eventually lead to branding. People who never knew your website actually existed would come to know of its existence. This is particularly very useful for websites which are not local but have an international audience. The reach to international audience will help you get customers from other parts of the world too.