There are many reasons why you would consider accepting guest posts on your website. First, it will add another perspective to your website. Second, it would help you rank better provided you have selected quality content. Third, you will be able to learn about other types of content which you might choose to share on your website. Here are the top things you need to be careful about when accepting guest posts.

Quality of Content

Always remember Google and other search engines do not want to serve their users with low quality content. Therefore, if you are receiving good traffic on your blog, you should not start accepting low quality content. If you accept low quality content, your website will be seriously penalized. This kind of penalty may have short or long term consequence for your website’s traffic and online revenues. Therefore, always take the time to check the quality of content submitted to your blog for getting published.

Uniqueness

Uniqueness and quality of content are two different things often mixed by newbie writers. Blog posts may be of high quality but they might not necessarily have any new element added to them. When you are looking for uniqueness, you must consider if the topic covered has some new dimension added to it. It becomes really difficult not to look for anything new and just publish blog posts which have already been covered on your website in any other similar looking topic. This is a serious problem and you may end up publishing a lot of similar looking blog posts, leading to penalties for your website.

Value for Audience & Promotional Content

Most of the guest posts that blogs receive are of promotional nature. Every website owner wants to promote their own presence online. However, this does not mean that you should only consider getting original or unique content. You must also adhere to the audiences’ expectations. No one wants to read a blog post that only sells a product or service without offering any real value. Therefore, always make sure to take the time necessary to find out if the content you are about to publish is of promotional nature. Always insist on publishing blog posts which offer real value to the end users.

Word Length

Prefer to receive longer posts rather than shorter ones. There is no hard and fixed rule to follow. Shorter posts are not seen as detailed enough by search engines or users. The long form content has really become the new standard. If you try to publish too short posts, Google or other websites may not give you any search engine rankings. There is no room for adding more headings and you cannot really insert too many keywords either. Therefore, try to accept guest posts which have a length of minimum 800 words.

Category of Content

The category of the content you are receiving must match to the ones you have already created. Relevance is of key when it comes to accepting content. Never publish content which is not covered by the categories you have already created. If you start compromising on the category or relevance, you will start getting irrelevant traffic on you website. The irrelevant content received on any website only increases bounce rate, which can negatively impact your search engine rankings.

Whitehats digital marketing agency in Dubai offer Guest Posts Content Writing Services to our clients who want to promote their business online. We help you improve the visibility of your website through natural search results by considering how the search engine works; the keywords people use to search your product and which search engines are preferred by the targeted audience