How To Get Noticed By Search Engines?

The feeling of having your own website is priceless but that does not translate into anything. It is not easy to have a website of your own choice. But after all that hard work, you do not just want to keep on distributing your website’s URL on business cards. You would love to have other people who do not know you personally to go to your website and get the products and services that you are looking for. However, this is not that easy unless you do some simple things to get onto the radar of the well-known search engines.  Here are a few quick-fire tips which would let the World Wide Web know of your existence.


Freshen Up Your Website with New Content

You do not need to manually submit your website to search engines. However, in order to make sure that they realize your existence, you need to guarantee that your website has been uploaded on regular basis with fresh content. By fresh we do not imply that you would keep rewriting the stuff that so many other people have already talked about. You would create content that reflects fresh ideas or new approaches to new ideas or something that has not been seen before. Therefore, always keep in mind the importance of adding new content to your website.


Establish Social Media Accounts

The links from the social media accounts play an important role in getting your website established online. One way to make sure that search engines respect and recognize your presence online is to get your social media accounts created that have backward links to your website. In order to make sure that you do not look like a spammer to search engines make sure to fill in great detail the “About” section of these social media accounts. For example, you can use the “About” section of Facebook to add a lot of keywords to it besides explaining in length about the nature of your business.


Install Google Analytics & Google Search Console (aka Webmaster)

Google offers two very unique tools that have revolutionized the online world. These two tools have been helpful for the experienced online businessmen to get traction online. Let us start with Google Analytics. As the name suggests, Google Analytics lets you analyze the website of your traffic. You will be able to know the regions from which the website is coming to your website. You would also be able to determine the content that is clicking the most in terms of the traffic received on your website. So when you are talking about tweaking your content strategy, there are not many useful tools available in the market that can rival the presence of Google Analytics. Google Webmasters which is now called Google Search Console has been used by webmasters to manage day to day issues related to a website. If the search engines are not able to access your website, Google Webmaster will not only tell you that but it would also let you know about the solution to that problem.


Get Relevant Links from Other Websites

Search engines love backlinks. This does not mean however any link will do the job. You need not to come hard on back-linking. Instead you should be cautious of getting yourself associated with websites that do not look useful and offer no value to the end users. If you get links from such useless websites, you would end up beaten down by search engines in rankings. Therefore, only link yourself with websites that are of high quality and relevant to your company’s niche.


Directory Submission

I can hear you say a big ‘NO’ before you even know what I am talking about. I am not talking about blindly submitting your links to websites that have no future. Instead focus on the websites that have a future. Link to directory submission websites that offer value and usefulness. The SEO Moz Directory project is one such website that people love to associate their websites with. Therefore, always focus on the source instead of just taking your eyes of everything that might be of great use.

WhitehatsMedia is Digital Marketing Agency in Dubai and  serving since 2007, having command over the services for Search Engine Optimization, and Web Design. We are a specialized group of highly trained IT professionals belonging whose first preference is to understand and serve customers as per their specific business needs.

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