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How To Leverage Content Marketing ROI?

When it comes to leveraging content marketing efforts, there are many things that you need to do. There is no one easy step to get just everything right. It is a whole process that needs to be vetted to drive results. The search engine rankings do not come easy unless you follow a well-structured effort to improve ROI on your content marketing efforts. Here are some of the most important aspects of Content Marketing Strategy that can help you significantly increase your SERPs.

Searching Keywords

It all begins with the keywords. The selection of the right keywords is one of the most important aspects of managing your search engine rankings. There are many free keyword selection tools available that you can use. When you are starting off new on the World Wide Web, you need to start with long tail keywords or phrases. Once you have been able to target these keywords successfully, you can move on to the ones which are more competitive. This approach is safe to execute and you will be able to start getting some traffic on your website. Imagine if you have targeted hundreds of long tail keywords, you would be able to get website traffic from each one of these terms. This step by step approach lets you conquer the online search engine rankings world and it is a safe SEO Strategy to execute.

Strong Backlink Structure

In order to remain relevant in terms of the search engine rankings, you need to continuously add valuable links to your website. The idea is to make sure that you keep on getting links where it matters the most. There can be different types of links that you are targeting. Make sure that you are not trying to get links without adding any value. For example, if you are earning links using the blog comments, instead of just writing “thank you” or “nice blog post”, you should add value to what you have written. Use the industry relevant keywords intelligently yet ensuring that the comments that you have added would make the ongoing conversation more meaningful. Just being there for the sake of link building would definitely do more harm than good.

Continuous Tracking of Keywords

The keywords keep on changing positions. When you have found some of the keywords that you have been targeting on your desired search engine positions, you do not need to start resting on your laurels. Instead you need to make a proactive effort of maintaining their position. Before you jump onto any conclusion you need to understand the difference. The more competitive a keyword, the harder it is for that keyword to maintain its position. On the contrary if you have targeted a keyword that is not that competitive, you would relatively less effort to keep it afloat. Therefore, before focusing all your energies and efforts to maintain position of a keyword, understand how critical it is for your business. And do not try to maintain position of too many keywords. Because in trying to do that you would thin out the quality of your efforts and would result in not having any significant keyword ranking on any of the search engines.

Website Audit

Website audit is a continuous process. There are so many things that make part of the website audit. Let us start with the basics. The navigation structure of a website needs to be friendlier to the visitors. If they are not able to get to the information that they were trying to find, you need to improve it. Responsiveness of the website is another important factor as it needs to perform on all devices and platforms with relative ease and without losing its core functionalities. For example, if you have an ecommerce website but it is not optimized for the smart phones, it would only make life of the user extremely difficult zooming in to find the information and filling in lengthy checkout forms with lots of scroll. Proactive management of other website management issues is also very important. One of the best tools for proactively managing your website’s issues is Google Search Console which was previously known as Google Webmaster Tool. Some of the areas covered by it include reporting on crawl errors, indexing issues, reporting missing pages, and an overview of backlinks to your website. All these are very important to remain competitive within your industry.

Content Performance & Strategy Revision

The content performance needs to be revised every now and then. In a competitive online business world, content is at the heart of all things that you do. In order to remain ahead of the pack, you must be able to determine the content strategy that you have formed. There are many ways to have a look at it. Content strategy defines the type of content that you are going to publish, the channels or avenues that you are using, and overseeing its overall performance. For example, if you have started to write long form posts, they need more time, research and effort. Watch carefully how these long form posts are performing, if they are not delivering the results that you anticipated, then you probably need to consider your strategy.

WhitehatsMedia is Digital Marketing Agency in Dubai providing solutions for SEO, SEM and PPC. Whitehats is serving since 2007, having command over the services for Search Engine Optimization, and Web Design. We are a specialized group of highly trained IT professionals belonging whose first preference is to understand and serve customers as per their specific business needs.

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